Alitia Faccone is the Director of Marketing at McCarter & English LLP. She works in conjunction with the Firm’s Chief Advancement Officer to develop and implement the marketing and business development initiatives of the Firm.
Prior to stepping into the Director role, Ms. Faccone was a partner in McCarter’s Business and Financial Services Litigation Group. Recognizing how the digital age would revolutionize the practice of law, especially civil litigation, Ms. Faccone focused her complex commercial litigation practice in the area of e-Discovery and all aspects of data preservation, privacy and records retention, both legal and technical.
Ms. Faccone sees tremendous synergies between being a lawyer, who understands the complexities of digital information and its effect on the civil discovery process, and being a legal marketing professional and capitalizing on the use of digital information in all its myriad forms to create strategies for generating new business leads and strengthening pre-existing relationships.
Ms. Faccone is well versed in all facets of electronic document discovery, including the viability, use and defensibility of advanced technology solutions. As a necessary corollary to that role, Ms. Faccone has a significant knowledge base on both the legal and technology aspects of data preservation and loss prevention, along with what are reasonable and defensible practices organizations should follow.
Ms. Faccone’s expertise in the records management, electronically stored information and related arenas, has made for an industrious portfolio of experience as both a speaker and author on issues related to digital information and e-Discovery for a variety of national industry and professional groups. Ms. Faccone is an active member of The Sedona Conference Working Group Series 1 on Electronic Document Retention and Production; and the Senior Editor of its Social Media Primer. She is knowledgeable on all aspects of social media governance in the current business environment including policy and regulatory issues affecting organizations' strategic planning as well as the unique considerations attendant to preservation, collection and production of social media in litigation.
Ms. Faccone is Chair of the Firm's Women's Initiative Steering Committee and Co-editor-in-Chief of the quarterly newsletter, Women in the kNOW. She is an active member of the National Association of Women Lawyers and also serves as an Advisory Board Member to the Women in Law Empowerment Forum.