• PDF
  • Bookmark and Share


  • J.D., New York Law School, 2002
  • B.A., Rutgers University, 1999

Bar Admissions

  • New Jersey
  • New York

Memberships & Affiliations

American Bar Association, Business Law Section
New Jersey State Bar Association, Business Law Section

Herbert P. Moore, Jr.

  • |
Special Counsel
  • T: 732.867.9748
    F: 732.352.7766

Herb “JR” Moore is Special Counsel in the firm’s Venture Capital & Emerging Growth Companies practice. He focuses his practice on advising entrepreneurial clients and venture capital investors on a full range of transactional, securities law and corporate governance matters. Herb counsels early stage, emerging growth and middle market tech and tech-enabled companies on a diverse range of corporate matters, including venture capital financings, technology transfer agreements, protection of intellectual property, complex commercial agreements, licensing, entity formation and general corporate matters.

Prior to joining McCarter & English, Herb was in-house counsel at ff Venture Capital (ffVC), a seed- and early-stage venture capital firm investing in some of the strongest growth areas to date, including cybersecurity, artificial intelligence, machine learning, drones, enterprise cloud software, and crowdfunding. Herb continues to serve as general counsel to ffVC as the firm identifies and invests in technology and technology-enabled companies at their inception – across geographies and emerging industries.

Earlier in his career, Herb was a member of the corporate group at SorinRand LLP, serving as a trusted advisor to startup, early stage and middle market technology companies as well as the investors and executives who support and lead them. Herb began his corporate legal career practicing with Gallagher, Briody & Butler in Princeton where he represented a number of public and private companies in equity and debt financings, SEC reporting, securities and commercial matters.

Herb’s experience representing technology companies, early-stage investors and serving as in-house counsel at one of the region’s most active venture capital firms positions him well to serve McCarter’s venture capital and emerging growth clients.


New Jersey State Bar Association's (NJSBA) 2017 Annual Meeting