How McCarter & English used blended learning to make a client event more engaging.
Client training events have several benefits. They add value for existing clients, serve as business development opportunities and demonstrate the expertise of the firm and its lawyers.
However, lectures and panel discussions aren’t very engaging.
That’s why David Sorin, Co-Chair of the Venture Capital and Emerging Growth Companies practice at McCarter & English, wanted to try something different.
“We’re always looking for effective ways to engage with clients, and we liked the idea of moving away from lectures in favor of more engaging, interactive formats,” Dave said.
Click to read full article: “How McCarter & English Flipped the Classroom with Clients“