I took to the [virtual] streets of New York City again in a quest to find more professionals in saturated industries that differentiate with a fierce value proposition. The formula is simple: Pick a big city and a crowded industry, and highlight top talent that is earning that title through their ability to differentiate. This time, I sought out a dense field, attorneys, with over 175,000 resident lawyers in the state of NY.
Differentiating through their individual expertise, digital branding, content narrative, or specialized services, these attorneys & respective firms are setting the ‘bar’ (pun intended), which will hopefully inspire you to think differently, whether you’re in a crowded industry or not.
David Sorin — McCarter & English Attorneys at Law
Differentiator: client intelligence
McCarter & English distinguish themselves by providing business analysis and client intelligence as part and parcel of their legal counsel. They monitor industry changes that can impact their clients’ business goals and make sure their client-first philosophy is part of every strategy and business recommendation they make. They’re trend hunters — and that’s really cool.
Click to read the full article: “These Top New York Attorneys Have Mastered the Art of Differentiation”