Since 2009, Mass Innovation Nights (MIN) has helped launch nearly 1,000 new products from companies that have collectively received more than $1.3 billion in funding. Bobbie Carlton, the founder of MIN, will talk about what has made MIN such a successful platform for launching new products and how you can use the lessons learned by others to help your company get more exposure and be more successful. Bobbie will also walk you through the product launch process and talk about the concept of crowd-promoting – building a community to help promote your business or products.
Speaker: Bobbie Carlton is the founder of Carlton PR & Marketing and Innovation Nights, and an award-winning marketing, PR and social media professional. Bobbie speaks regularly on social media, innovation communities and product launches, and helps startups, small businesses and individuals look at social networking and marketing strategically. In addition to working with a number of Boston-area PR and marketing firms, Bobbie previously headed marketing for the Beacon Street Girls, and global public relations at Parametric Technology Corporation (PTC) and Cognos (now IBM). Follow Bobbie on Twitter as @BobbieC or @MassInno or @WomenInno