As generative AI tools make it easier to create highly convincing audio and video impersonations, deepfake-enabled fraud continues to pose a growing risk for organizations. Recent incidents involving video conference impersonation and synthetic executive scams are prompting companies to rethink how they verify identity and authorize sensitive transactions.
McCarter & English partner and former US Attorney for the Southern District of Indiana Zachary Myers spoke with TechTarget about the importance of shifting from prevention to resilience. Because deepfakes cannot be fully eliminated, organizations should implement strong verification protocols for requests involving money, credentials, system access, and sensitive information. Zach noted that using trusted communication channels to verify transactions, employing multi-factor authentication, and requiring multiple approvals for certain activities can help protect against these evolving threats.