A group of attorneys has warned that the “next wave” of class action lawsuits has been bringing into question the businesses’ responsibility when it comes to customers opting out of text message programs.
Lawyers with New Jersey firm McCarter & English LLP have been seeing an increase in Telephone Consumer Protection Act (TCPA) litigation in which customers claim they withdrew consent to receive text messages but did not follow the directions set out by companies.
“The senders or businesses will often say, ‘If you don’t want to receive these messages anymore just respond with the word stop’ or some instructions similar to that,” attorney Edward Fanning said.
Click to read full article: TCPA litigation evolving to include text message opt-out responses