Protecting fashion brands from counterfeiting in the digital age requires an all-out effort by brands, legal counsel, consumer awareness, customs officials and law enforcement.
That was the consensus during Friday morning’s panel discussion “Robot Couture: The Future of Fashion, Law and Technology” symposium at New York Law School.
While counterfeiters started using advancements to develop what they considered to be a more authentic product, they now use the Internet for a whole other spectrum of problems, according to James Donoian, partner at McCarter & English LLP.