Nothing makes a trademark lawyer cringe more than when a standard cease and desist letter winds up on social media. Maybe the letter was overly legalistic, maybe the receiver knew how to create public sympathy, or possibly it was just a matter of being on the receiving end of someone else’s sardonic wit. Keith Toms, McCarter & English, LLP and Karen Brennan, Best Buy, discuss what not to do when sending a C&D and best practices for avoiding a social media firestorm.
The 2017 Midwest IP Institute takes place at the Minnesota CLE Conference Center, Minneapolis, MN.