While Amazon.com Inc. and other U.S. technology companies face potential enforcement action from regulators in 2020, antitrust experts say history suggests that rule changes are more likely than a big tech breakup.
Amazon could adapt to new regulations, but an order to separate business segments would be particularly problematic, said Franklin Turner, an attorney with McCarter & English LLP, who represents companies ranging from multinational corporations to small businesses.
“It could cause deleterious impacts to revenue streams and profit forecasts,” Turner said in an interview. “It could affect the company from top to bottom, everything from the attractiveness of the company to investors to all sorts of business endeavors.”