The economics of major college athletics are becoming increasingly difficult to balance. Rising costs, revenue sharing, facility demands, legal exposure, and competitive pressures are challenging institutions to reconsider how athletics fits within their financial and strategic priorities.
At The Governance Challenge in College Athletics conference, hosted by the Association of Governing Boards of Universities and Colleges, McCarter & English partner and co-leader of the firm’s Sports & Entertainment industry group Ira Gonzalez joins fellow panelists for “The Economics Don’t Add Up.”
The session examines the difficult decisions facing presidents and boards as they consider financial sustainability, institutional risk, and the role of athletics in long-term strategy.