How to pick and protect a name for a company or product; trademarks, branding and other online considerations for startups and emerging growth companies will be discussed. We will also touch on international issues, since trademark laws are territorial.
Our Presenter, Susan Goldsmith, is a partner at McCarter & English. Her practice focuses on intellectual property, including global registration and enforcement strategy, domestic and foreign trademark clearance and registration, infringement matters, and intellectual property licensing. Susan handles a wide variety of matters involving computer hardware and software vendors and purchasers, software and other technology licensing, e-commerce and internet use and abuse, and issues involving international trade. Susan also has an extensive track record with respect to corporate and commercial business transactions, joint ventures and start-ups, including complex mergers and acquisitions and venture capital financing, handling substantial licensing and other intellectual property and technology issues.