As false advertising claims continue to rise, companies in a broad range of industries, including pharmaceuticals, financial services, consumer products, and food and beverage, must be prepared to litigate these claims. In this webinar, partner Matthew Wright will be joined by NERA Director Kristopher Boushie, and Associate Director Dr. Melissa Pittaoulis to discuss the Lanham Act, puffery versus false advertising, survey evidence, and monetary remedies.
Additional topics include:
- The legal issues relevant to proving or defending false advertising claims under the Lanham Act
- How surveys can be used to measure confusion and materiality of advertising messages
- Monetary remedies available to those harmed by false or deceptive advertising claims under the Lanham Act
Tuesday, October 27, 2020 | 12:00 p.m. – 1:00 p.m. EST