Lori J. Shyavitz concentrates her practice in the areas of intellectual property, advertising and promotion law. She counsels clients on trademark selection, trademark clearance, and the proper usage and protection of their intellectual property, including trademarks, copyrights, and trade dress, in the United States and abroad. She also represents clients in trademark prosecution and enforcement proceedings before the United States Patent and Trademark Office, trademark and copyright infringement litigation, trade dress disputes, unfair competition matters, patent litigation and cyber-squatting and domain name disputes, including arbitrations under the Uniform Domain Name Dispute Resolution Policy. In addition, Lori aids clients with transactional issues relating to their intellectual property and is experienced in licensing matters. Lori also advises clients on entertainment law issues. In this regard she has drafted numerous music and entertainment agreements and has counseled clients on copyright protection for treatments, music and other creative works.
Besides her intellectual property work, Lori routinely assists clients with structuring, drafting and implementing both old and new media promotions, including games of chance and skill contests. She also advises clients on their advertising campaigns, drafts and negotiates talent, procurement and agency agreements and represents clients in false advertising litigation. Lori reviews consumer product and food labels for compliance with federal, state and local regulations and has advised and assisted clients on nationwide food recalls, including procuring favorable FDA outcomes.
Lori has also represented clients in commercial litigation matters and manufacturers of pharmaceutical products and other consumer products in product liability actions. These matters have included individual litigation in the state and federal courts of New York, mass tort litigation, multidistrict litigation, and class action litigation.