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Lori J. Shyavitz
Alternate image for Lori J. Shyavitz

Lori J. Shyavitz

Partner

617.449.6561
Boston
lshyavitz@mccarter.com

Retail clients look to Lori for guidance with their advertising, sweepstakes, and promotions programs.

Lori Shyavitz concentrates her practice in the areas of intellectual property, advertising and promotion law. She counsels clients on trademark selection, trademark clearance, and the proper usage and protection of their intellectual property, including trademarks, copyrights, and trade dress, in the United States and abroad. She also represents clients in trademark prosecution and enforcement proceedings before the United States Patent and Trademark Office, trademark and copyright infringement litigation, trade dress disputes, unfair competition matters, patent litigation and cyber-squatting and domain name disputes, including arbitrations under the Uniform Domain Name Dispute Resolution Policy. In addition, Lori aids clients with transactional issues relating to their intellectual property and is experienced in licensing matters. Lori also advises clients on entertainment law issues. In this regard she has drafted numerous music and entertainment agreements and has counseled clients on copyright protection for treatments, music and other creative works.

Besides her intellectual property work, Lori routinely assists clients with structuring, drafting and implementing both old and new media promotions, including games of chance and skill contests. She also advises clients on their advertising campaigns, drafts and negotiates talent, procurement and agency agreements and represents clients in false advertising litigation. Lori reviews consumer product and food labels for compliance with federal, state and local regulations and has advised and assisted clients on nationwide food recalls, including procuring favorable FDA outcomes.

Lori has also represented clients in commercial litigation matters and manufacturers of pharmaceutical products and other consumer products in product liability actions. These matters have included individual litigation in the state and federal courts of New York, mass tort litigation, multidistrict litigation, and class action litigation.

Highlights

Recognitions

Recognition image 10997
World Trademark Review 1000, Leading Trademark Professional, Massachusetts, 2016–2022
Recognition image 10959
Massachusetts Rising Star, Super Lawyers, 2009–2010
"Lori Shyavitz leads the line on trademark selection, clearance and protection. Thanks to her broad enforcement, domain name, media and regulatory expertise, she always finds ways to add value." —World Trademark Review 1000, 2020 Edition
Ranking Disclaimers: No aspect of this advertisement has been approved by the Supreme Court of New Jersey. For WTR 1000 methodology, see https://www.worldtrademarkreview.com/directories/wtr1000/info/methodology. For SuperLawyers methodology, see https://www.superlawyers.com/about/selection_process.html.

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Services

Intellectual Property
IP Litigation
Trademarks & Copyrights
Design, Fashion & Luxury
Life Sciences

Education

Fordham University School of Law JD, 2000
  • Associate Writing and Research Editor, Fordham Urban Law Journal, 1999-2000
  • Member, Fordham Moot Court Board, 1998-2000
  • Editor, Irving R. Kaufman Memorial Securities Law Moot Court Competition, 1999-2000
Dartmouth College AB Biology, 1995

Bar Admissions

Massachusetts
New York

Court Admissions

U.S. Court of AppealsFederal and First CircuitsU.S. District CourtDistrict of MassachusettsU.S. District CourtEastern and Southern Districts of New YorkU.S. Supreme Court

Memberships & Certifications

American Bar Association

International Trademark Association (INTA)
Member, Commercialization of Brands Committee

Boston Patent Law Association
Co-Chair, Trademarks & Unfair Competition Committee

Insights Speaking Microphone Women
Events|Webinar
Startup Storytelling: Legal Issues in Brand Promotion
Boston Startup Week
9.21.2021
intellectual property
News|Recognition
Eleven McCarter Trademark Lawyers Named to the 2021 Edition of World Trademark Review’s WTR 1000: The World’s Leading Trademark Professionals
World Trademark Review
2.17.2021
Insights Awards Top Stars
News|Recognition
Nine McCarter Trademark Attorneys Named to World Trademark Review 1000 2020 Edition
World Trademark Review
2.21.2020
Media item displaying McCarter Volunteers to Assist Veterans in Greater Boston Stand Down for Veterans Daylong Event
News
McCarter Volunteers to Assist Veterans in Greater Boston Stand Down for Veterans Daylong Event
Greater Boston Stand Down for Veterans
9.6.2019
Insights Speaking Microphone 2
Events|Speaking Engagement
Antitrust Scrutiny of Trademark Settlements: Through the Lens of 1-800 Contacts
Boston Patent Law Association (BPLA)
5.9.2019
Insights Awards Trophy
News|Recognition
Trademark Group Named to World Trademark Review 1000 for Sixth Consecutive Year
World Trademark Review
2.5.2019
Insights Awards Stars
News|Recognition
McCarter’s Intellectual Property Group Commended by The World Trademark Review 1000 2017
The World Trademark Review 1000
2.1.2017
Insights Publication Magazine Corner
News
Play Ball! Baseball Season Brings More Big Fees for Big-League Firms
The American Lawyer
4.5.2016
stars
News|Recognition
McCarter’s Intellectual Property Group Commended by The World Trademark Review 1000 2016
World Trademark Review
2.1.2016
Insights News Contracts Stack
Events|Speaking Engagement
Patents & Trademarks & Copyrights (Oh My!): Protecting Your Startup’s Most Valuable Assets
McCarter & English Entrepreneurs Series
10.1.2014
Insights Awards Top Stars
News|Press
McCarter & English Promotes 12 to Partnership
McCarter Press Release
4.24.2014
McCarter & English, LLP
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