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  • WTR 1000, Prosecution and Strategy, New Jersey, 2012 - 2019


  • J.D., Rutgers University School of Law - Newark, 1986
  • B.S., Wharton School of the University of Pennsylvania, Marketing, 1981

Bar Admissions

  • New Jersey

Court Admissions

  • U.S. Court of Appeals, Federal Circuit
  • U.S. District Court, District of New Jersey
  • Supreme Court of New Jersey

Memberships & Affiliations

Licensing Executives Society of United States and Canada

High Tech Sector Leadership - Vice Chair of Software Licensing Committee 2012-2014

Member, New Jersey Chapter Licensing Executives Society (LES) Certified Licensing Professional

LES Aerospace and Transportation Committee

LES International High Tech Sector Industry Advisory Board

The Wharton Club of New Jersey V.P. for Membership

Member of the Board of Directors New Jersey State Bar Association Corporate and Business Law Section
Committee on Internet and Computer Law International Trademark Association

Susan Okin Goldsmith

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  • T: 732.867.9670
    F: 732.393.1901

Susan Okin Goldsmith is a partner of the firm. Her practice focuses on intellectual property, including global registration and enforcement strategy, domestic and foreign trademark clearance and registration, infringement matters, and intellectual property licensing. Susan handles a wide variety of matters involving computer hardware and software vendors and purchasers, software and other technology licensing, e-commerce and internet use and abuse, and issues involving international trade. Susan also has an extensive track record with respect to corporate and commercial business transactions, joint ventures and start-ups, including complex mergers and acquisitions and venture capital financing, handling substantial licensing and other intellectual property and technology issues.

Susan is a long-time member of the Licensing Executives Society (LES) of the US and Canada, where she has served as co-chair on the Software Licensing Committee and participates on the LES International High Tech Sector Industry Advisory Board, the US/Canada Aerospace and Transportation Committee, and Consumer Electronics Committee, as well as the local NJ Chapter. She is a Certified Licensing Professional of the LES.

Susan is featured in the World Trademark Review’s WTR 1000 for 2012-2019 - The World’s Leading Trademark Professionals, a “recommended individual” in the State of New Jersey. This follows her recognition in the CSC Trademark Insider 2007 Annual Report, issued April 2008, with a Top Trademark Attorney Award and a national ranking of #19 in the nation for the year 2007, by number of trademark applications filed. In 2009, Susan again earned national recognition as a Top Trademark Attorney, with an individual national ranking of #20, for the calendar year 2008. She was selected to the New Jersey Super Lawyers list in 2005, 2007, and 2012-2017. Super Lawyers is published by Thomson Reuters. World Trademark Review is published by Globe Business Media Group. A description of their selection process can be found in the respective links above. No aspect of this advertisement has been approved by the Supreme Court of New Jersey.

Susan is a 1986 graduate of the Rutgers School of Law – Newark and a graduate of the University of Pennsylvania, Wharton School of Business, where she majored in Marketing. Prior to joining the firm, Susan was a partner at SorinRand LLP, and before that, at an international law firm. Earlier in her career she served as judicial clerk to the Honorable William H. Walls, then of the New Jersey Superior Court and now of the United States District Court of New Jersey.

Representative Matters

In re Dial A Mattress Operating Corp.
Served as outside counsel in the frequently cited case, In re Dial A Mattress Operating Corp., 240 F. 3d 1341, 57 U.S.P.Q.2d 1807 (Fed. Cir. 2000) "(1-888-MATRESS is descriptive, not generic, for services of telephone shop-at-home sales of mattresses, can acquire secondary meaning).
Licensing of marks, software licensing, development agreements and joint ventures. Substantial experience managing large trademark portfolios, U.S. and foreign.
Outside counsel to a major oil and gas service company, regarding domestic and foreign trademark matters.
Prosecution and defense of trademark infringement actions.


16th Annual ACC New Jersey All-Day Conference - ACCNJ
Wharton Club of New Jersey